CV

About Jessica

I'm Jessica, a seasoned financial service firm sales director/consultant based in Amsterdam. With my expertise in online trading platforms and in-depth knowledge of dynamic Asian markets, I work collaboratively on project-based terms, crafting bespoke strategies that ensure the company's growth and success. This blog will provide insights and tips on localization, branding, and revenue generation that can help your online business thrive. Follow along to learn more!

Skills

Market & Competitor Research
Strategic Planning & Bespoke strategies
New Market Acquisition
Client Experience & Retention
Analytics & Reporting
Team & Project Management

Experience

2023-Present

Head of Japan (online trading platform)

Oversee Japanese market; lead sales/business development strategy, relationship building with clients & partners, campaign designing.

2021-2023

Head of marketing, China (online trading platform)

Defined brand identity, sales goals, and marketing strategies.
Enacted comprehensive market and competitor research, foster and maintain outstanding online brand reputation, transformed the brand image from a traditional broker into a modern global company.
Established overall marketing operations and reported to the board regarding respective KPIs.
Championed all online and offline marketing work; this entails agency hiring, negotiations and liaising, quality control, to optimal service delivery.
Cultivated mutually beneficial relationship with brand ambassador David Beckham's team.
Provided definition of B2C partner strategy and support the Business Development department.
Gathered and analyzed information to identify new business opportuities, demand for products and services, and efficacy of existing marketing campaigns and strategies, maintained knowledge of trends and developments within the market.

2021

Head of South Korea & Japan (online trading platform)

Acted as project leader in developing new key markets across South Korea and Japan; reported directly to the CEO.
Devised and implemented company strategy regarding new markets, clarified agenda and action plans.
Drove improvements for product, client and partner portal, EDM templates, onboarding of new partners, new PSPs, and the application of new tools.

Education

2024-2025 Amsterdam, the Netherlands

MBA - Strategy & Organization, Vrije Universiteit Amsterdam

In progress

2016-2018 Tokyo, Japan

Human science, Sophia University

Obtained Master's degree in Art of Education

2009-2013 Beijing, China

Economics & Business administration, Beijing Normal University

Obtained Bachelor's degree in business administration and management

Interests

In my free time, I go for longboarding in Amsterdam's beautiful parks, never miss a formula one race, I do alot of solo traveling, I learn about new technologies, also go to art exhibits regularly, and watch old movies during rainy and stormy season.